english      
 
 
 
 
  learn
explore
research
value
  investigate targets, goals, challenges, key audiences         
answer basic questions: who you are, what do you do,
define where do you want to go

  focus
enhance
stand-out
  explore and map the competition                                         
develop your unique market segment
differentiate. build a stand-out concept

  formulate
visualise
write
design
  we believe in simple, sharp visual and emotional symbols.
we draft your Original ID (logo, slogan, image).
we aim for your success and build solutions to fit the path

  apply
test
launch
re-create
 

launch horizontally across all channels
deploy through all organization levels
get to the client right. create desired brand impression
Manage and collect feedback. Plan improve

 
   
 
 

New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)

Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)

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What we read...

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”(The Author's site)