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SLP
Israel and USA |
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Maskit Suites & Spa |
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Maskit Suites & Spa is a private boutique hotel located at the North-Western shore of Israel. The challenge was to position the new name in the crowded domestic-tourism market of small hotels and B&B institutes, locating it in the highest prime, top-quality tier of the market. Project included full communication strategy , a turnkey branding, both in the media and at the hotel grounds and launching a new web-experience, reflecting the unique qualities of the place.
Art Directing and Design by Shai Vardi |
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New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)
Read More
What we read...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” (The Author's site) |
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