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Transclal |
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As one of Israel’s top 5 logistics services providers and a fast growing corporation. nobi's mission was to re-brand the company in a challenging situation, when a new international supplier presented itself to thousands of the company’s clients, and launching the company’s first nation-wide advertising campaign, both in traditional and internet media.
Art Director: Noam Geva |
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New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)
Read More
What we read...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” (The Author's site) |
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