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SLP
Israel and USA |
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Israeli Export Institute |
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The Israel Export and International Cooperation Institute
Israel’s world trade promotion organization is a semi-governmental
institute with a membership of over 3,000 export companies.
nobi missions: Strategic consultancy, marketing strategy and marketing materials (presentations, brochures, campaigns)
Art Director: Noam Geva |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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