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SLP
Israel and USA |
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BIG J |
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FESCO, the Chinese national manpower company, has chosen nobi to develop the brand of their new Internet project – a smart on-line engine for matching up work opportunities and career planning.
A government-run company with a workforce of 150,000, FESCO is planning to enter the Chinese Internet job-search market as a major player.
The project included choosing a new name, brand development, website appearance and functionality design, building marketing strategy, market penetration and launch plan.
Beta-launched in January 2007, the website's initial wave of registrants exceeded 50,000 during the Central Employment Fair in Beijing.
Art director: Noam Geva |
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New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)
Read More
What we read...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” (The Author's site) |
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