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SLP
Israel and USA |
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clients |
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FESCO, the Chinese national manpower company, has chosen nobi to develop the brand of their new Internet project – a smart on-line engine for matching up work opportunities and career planning.
A government-run company with a workforce of 150,000, FESCO is planning to enter the Chinese Internet job-search market as a major player.
The project included choosing a new name, brand development, website appearance and functionality design, building marketing strategy, market penetration and launch plan.
Beta-launched in January 2007, the website's initial wave of registrants exceeded 50,000 during the Central Employment Fair in Beijing.
Art director: Noam Geva |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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