english      
 
 
 
Elbit - Aria Elbit - Aria
Elbit Systems, USA
Arad-Luxemburg Law Firm Arad-Luxemburg Law Firm
Tel-Aviv, Israel
SLP SLP
Israel and USA
UTi Logistics Israel UTi Logistics Israel
USA & Israel
Maskit Suites & Spa Maskit Suites & Spa
Private, Israel
RGI Internatioanl Ltd. RGI Internatioanl Ltd.
Moscow, Russia
BIG J BIG J
Beijing, China
First Ukrainian Development First Ukrainian Development
Kyiv, Ukraine
Optic. NET Optic. NET
NYC, USA
TopWise TopWise
Shanghai, China
OpenSky Cargo OpenSky Cargo
TLV, israel
Medicalis Medicalis
USA
Lati Lati
TLV, Israel
VA Forwarding VA Forwarding
 
BIG J
 
FESCO, the Chinese national manpower company, has chosen nobi to develop the brand of their new Internet project – a smart on-line engine for matching up work opportunities and career planning.
A government-run company with a workforce of 150,000, FESCO is planning to enter the Chinese Internet job-search market as a major player.
The project included choosing a new name, brand development, website appearance and functionality design, building marketing strategy, market penetration and launch plan.
Beta-launched in January 2007, the website's initial wave of registrants exceeded 50,000 during the Central Employment Fair in Beijing.

Art director: Noam Geva

 
 
 
 

New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)

Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)

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What we read...

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”(The Author's site)