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SLP
Israel and USA |
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Safetter |
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Safetter is a new service from TicTac Laboratories, offering a yearly cover for data recovery in cases of damage to the hard drive and digital storage devices. The name resemble known English words, although the word is not in English. The brand is targeted to deliver values of safety and security. We built a brand that targets people in worried times, when their digital assets are at stake and they look for a solid and trustful solution.
Art Director: Avital Mandel. DOART |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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