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SLP
Israel and USA |
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Goodao Organic Farms |
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Goodao (or "the old path" in Chinese) is a prime dairy and organic food brand in North China, part of Good Earth Group (also branded by nobi). nobi developed a brand that celebrates the balance of man and the Earth, bringing fresh values of honesty, purity and lifestyle to the young Chinese organic market.
On May 2011, the Goodao new website was online and the Goodao brand was launched in the Shanghai Organic Show (Biofach) with three product lines; Milk, Beef and Flour.
nobi was responsible for; brand strategy, brand design, marketing strategy, naming, packaging concept and design |
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Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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