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SLP
Israel and USA |
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Elbit Systems - NOX |
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Elbit Systems was about to launch its new night-identification technology, deployed in a mobile, handheld camera. The size, design and look of the product located the project in a junction of the defence industry and the consumer-electronics branding. The result was a new technological brand named "HDid". A straight-forward term, based on the popular HD technology. The camera itself was named NOX or "light" in ancient latin. The brand concept was therefor developed as a human, handy "gadget-like" accessory. |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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