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SLP
Israel and USA |
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First Ukrainian Development |
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A Kyiv based real estate development company, FUD is among the Ukraine's largest real estate companies. In 2006 nobi handled the re-branding of the company with a view toward its 2007 plans for either an IPO, or the introduction of a strategic investor. The concept of the new brand included addressing the financial markets of Western Europe.
Our main emphasis was on achieving differentiation and prominence in the highly competitive Eastern European real estate market targeting Western Europe. The company's assets and prestigious projects, valued at over a billion dollars, had to be reflected in the brand, adding power to its image and to its new identity.
Solution included: Brand Strategy , New identity development, IR marketing solutions, web-site identity
Art Directors: Noam Geva & Ayala Eylat |
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New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)
Read More
What we read...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” (The Author's site) |
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