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SLP
Israel and USA |
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Elbit Systems - TARGO |
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Targo(TM) (derived from "Target" with a little Italian twist) is the new brand, of Elbit's breakthrough "smart-helmet" technology. We were asked to brand the new line of helmets without hurting the strong market-hold Elbit has in the top fighter category, but to position a new line of helmets for categories never been relevant to the market before (i.e emergency services pilots). The result is 4 sub-brands, each for every new market-category, with separate identity and one master brand (the Targo line).
Art Director: Avital Mandel (DoArt Studio)
Product Design: Studio Nekuda |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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