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SLP
Israel and USA |
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Good Earth |
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Good Earth (Yin Xiang Weiye in Chinese) is the international identity of a North Chinese organic food and lifestyle producer.
The company holds the fields, farms and industry lines in the Cao Xian county in SHandong, China and produces dairy products, meat, flour and cosmetics. All natural and organic.
On 2010 nobi started a long-term project to re-brand and re-position the company in China and around the world.
nobi services included; Corporate Strategy, Brand Architecture, Naming in English and Chinese, Corporate ID, Product Packaging, Website Design and Corporate Culture Development |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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