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SLP
Israel and USA |
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Elbit Systems - Aria |
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ARIA, air in Italian, was our name for Elbit's new avionics system for business jets in USA. We first gave the business unit a "mission-statement" - 'bettering the skies', which gave the business unit a marketing shell.
Project included; brand and marketing strategy, corporate ID design and copy-writing and supervising the design and production of booths for conferences and international air-shows. |
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New!
Take a look at Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Real-estate branding!
They act like "normal" brands but they need special care.
how projects can contribute to the developer's brand and vice-versa
Post by Hanoch Rabinovitz (Hebrew)
Read More
What we read...
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.” (The Author's site) |
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